Basically, the decentralized element - your storing something that’s not gated or sticky; you aren’t stuck with one storage provider. You can store with multiple SPs that are geographically distributed. (1) Decentralization as a political and legal thing (2) a value prop and dissemination of data thing; (3) there’s price - the more data providers the cheaper. (4) The benefits of research from IPLD and IPFS: it’s useful from transformation and operations in the transfer of data. (5) In terms of how data is stored, you can now effectively layer services on top. Like clouds, you can do more than just store data.